LinkedIn and Google Business Profile for Exporters
Before replying to an exporter, many importers search the company name. Make sure they find a complete LinkedIn company page, active personal profiles for the owner and sales team, and — where you are eligible — a verified Google Business Profile with your address, hours, photos and website. Post regularly about products, seasons, certifications and shipments, and use LinkedIn to find and contact buyers directly.
Your website is not the only place buyers check. A purchasing manager in Europe or the Gulf may look you up on LinkedIn, or search your company name on Google and see your Business Profile in the results or on Maps.
An empty page, or no page at all, raises doubts. A complete, active presence does the opposite. This guide covers what to set up and what to share.
1. A complete LinkedIn company page
- Logo, a cover image of your farm, factory or products, and a clear description: what you export, to which kind of buyers, and your certifications.
- Website link, location and company size.
- Products or services listed, so the page shows up when buyers search.
- Employees linked to the page, so it looks like a real team.
2. Personal profiles sell more than company pages
Buyers connect with people. The owner and sales team should have:
- A professional photo and a headline that says what they do, for example "Export sales — citrus from Egypt to Europe and the Gulf".
- An About section in the buyer's language where useful.
- Regular, short posts: harvest updates, a shipment, a certificate renewed, a trade fair.
Use LinkedIn search, or Sales Navigator if you need more filters, to find buyers at target importers and send a short, personal connection note.
3. What to post
- Season and availability: what you can ship and when.
- Quality and process: grading, packing, cold chain, laboratory tests.
- Proof: certifications, markets supplied, a trade fair — only what is true.
- People: the team behind the product.
One or two useful posts a week, consistently, beat bursts of activity followed by silence.
4. Google Business Profile: when and how
A Google Business Profile shows your company on Google Search and Maps with your address, hours, photos, website and reviews. It is meant for businesses that have contact with customers at a location or in a service area, so check Google's guidelines for your situation. If you are eligible:
- Claim and verify the profile with your real address.
- Choose accurate categories and add your website and phone.
- Add real photos of your premises, products and packing.
- Keep hours and details up to date.
5. Keep your details consistent everywhere
Use the same company name, address, phone, email and website on your site, LinkedIn, Google Business Profile, trade directories and email signatures. Consistent details help search engines connect the information about your business, and help buyers trust that they found the right company.
6. Measure what matters
Track profile visits, followers from your target markets, connection requests accepted and — most important — conversations and enquiries that start from LinkedIn or Google. Record the source of each enquiry in your CRM, so you know which channel brings real buyers.
Official sources
Common questions
Is a LinkedIn company page enough?
It helps, but buyers usually connect with people. Active personal profiles for the owner and sales team, posting regularly, often bring more conversations than the company page alone.
Can an exporter have a Google Business Profile?
If your business has a real location or service area where it deals with customers, usually yes. Check Google's guidelines for representing your business, and use your real address.
How often should we post?
One or two useful posts a week, consistently. Seasonal updates, quality, shipments and certifications are what buyers care about.
Can you manage LinkedIn and Google Business Profile for us?
Yes. Social media and LinkedIn management and Google Business Profile are part of our managed marketing service, together with SEO/GEO/AEO, email and WhatsApp marketing.
Want importers to find a credible company when they check you?
Book a free 30-minute consultation. We'll review your LinkedIn, Google presence and website the way a buyer sees them.
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