I work with business owners in Egypt and the GCC to transform owner-dependent companies into system-driven ones. 20+ years, 100+ companies, 40% average sales growth.
Everything you need to know about growing your SME
The Problem
After 20 years with SME owners across Egypt, Saudi Arabia, and the UAE, I see the same three patterns everywhere
Employees call you for every question. Files live on your laptop. Inventory sits in one person's head. Miss one day of work, and operations stall.
You spent on ads and a website, but the phone doesn't ring. The site looks polished but generates no leads. Reports show impressions, but revenue stays flat.
Sales in one place. Inventory in another. Accounting in a spreadsheet. No unified customer view. Each department works in isolation, and you are the only link between them.
The Guide
I started my career fixing devices. Then I realized the same thinking fixes companies.
I worked at a startup that burned through 250K AED in one year and closed. No clear business model, no marketing plan, no systems. I watched the founder struggle and the employees lose their jobs. This scene repeats across the region, and these businesses deserve a better chance.
I started fixing computers and networks in my youth. Moved into sales and learned the language of customers. Worked at Etisalat UAE and saw how systems operate in large organizations. Then I read Donald Miller's books and discovered that every company is like an airplane: if one part is broken, it doesn't fly. Today I use this experience to transform owner-dependent companies into system-driven ones.
I'm not a marketing agency. I don't sell monthly subscriptions. I work with you directly until your business runs without you.
I build open-source systems (ERPNext, n8n) that you own 100%. No lifetime monthly fees. Save 60-80% compared to proprietary solutions. Your data stays yours.
I use Donald Miller's StoryBrand methodology to diagnose what's holding your company back. Think of it like diagnosing an airplane: is the problem in the sales engine, the marketing engine, or the cockpit? I fix the broken part, not everything at once.
You work with me directly. Fast decisions, agile execution, long-term relationship. I stay until you see results in your bank account, not just in reports.
The Plan
No long contracts, no complexity. Start with a call, end with a system that runs without you.
30 minutes to understand your current situation. I identify which part of your company needs fixing: sales, marketing, operations, or vision. No commitment required.
I build only what you need right now: a website that sells, an ERP that connects your operations, or marketing automation that nurtures leads. You own everything 100%.
I work with you until the system runs. Monthly tracking, continuous improvement. The goal: your company works without you one day, and grows while you sleep.
Our Services
You don't need everything today. We start with what solves your biggest problem right now.
Social Proof
Don't take my word. Hear theirs.


A 30-minute call to understand your situation and identify what's holding your company back. No obligations. If we're not a fit, I'll tell you upfront.